Last reviewed: 14 September 2026
This privacy notice explains how CruiseHelper collects and uses personal information when you visit cruisehelper.co.uk, contact us or otherwise interact with the site.
Who is responsible for your information?
CruiseHelper is the operator and data controller for the personal information described in this notice.
Information we may collect
- your name, email address and the contents of messages submitted through our contact form
- technical information such as IP address, browser type, device information, approximate location, referring page and timestamps
- cookie identifiers, consent choices and website-usage information
- correspondence connected with a correction, complaint or enquiry
- information you voluntarily provide through future tools, surveys or other site features
Please do not send passwords, payment-card details or sensitive personal information unless it is necessary and we have specifically asked for it.
How we use personal information
- receive, investigate and reply to enquiries
- deal with correction requests, complaints and legal issues
- operate, secure and troubleshoot the website
- understand website use and improve our content, tools and navigation
- prevent spam, fraud and misuse
- measure permitted affiliate referrals and commercial performance
Lawful bases
The lawful basis depends on the activity. We may rely on legitimate interests to respond to ordinary enquiries, run and secure the site, improve content and prevent misuse. We rely on consent where required for non-essential analytics, advertising or affiliate-tracking technologies. We may also process information where necessary to comply with a legal obligation or establish, exercise or defend legal claims.
Contact forms and email
When you submit our contact form, the information you enter is sent to our nominated inbox and may also be stored by the form system used on the site. We use it to review and respond to your message. Our intended default is to retain ordinary enquiry records for up to 12 months after an enquiry is closed unless there is a good reason to keep them longer.
Cookies, analytics and referral measurement
We use a consent-management system to control non-essential technologies. Google Site Kit may connect the site to services such as Google Analytics and Search Console. Where consent is required, non-essential analytics should remain disabled until you choose to allow them.
Affiliate networks or commercial partners may use referral identifiers or similar technologies to attribute a booking or purchase. Our Cookie Policy explains the categories used and how to change your choices.
Sharing and service providers
We may share information with service providers that help us host, secure, back up, analyse and operate the site or deliver email. We may also disclose information where required by law, to protect rights or safety, or as part of a future sale or transfer of the site.
International transfers
Some service providers may process information outside the United Kingdom. Where this occurs, we will rely on an applicable lawful transfer mechanism and appropriate safeguards.
How long we keep information
We keep personal information only for as long as reasonably needed for the purpose for which it was collected, including legal, accounting, security and dispute-resolution requirements. Technical logs and backups may follow separate rolling retention periods.
Your rights
Depending on the circumstances, UK data-protection law may give you rights to access, correct or erase your personal information, restrict or object to processing, and obtain a portable copy. Where processing relies on consent, you may withdraw it at any time.
To exercise a right, please use our Contact page. You may also complain to the UK Information Commissioner’s Office.
Security, children and changes
We use reasonable technical and organisational measures intended to protect personal information, although no online system can be guaranteed completely secure. The site is intended for a general audience and is not designed to collect personal information from children. We may update this notice when the site, providers or law changes.